Creating a buzz through inbound marketing
User profiles were created to align messaging with the audience’s needs and digital footprint. A dedicated WordPress landing page and blog served as a content hub and expanded Vyoo’s web presence. We promoted expert content, app marketing campaigns such as giveaways, contests on the blog and built an email list of over 65,000 subscribers in less than 90 days.
10X pre-launch signups with rewards gamification
To engage and reward Vyoo’s mobile savvy audiences we set up a rewards gamification program by using a Twilio and WordPress integration. Users who consented to receive mobile notifications from Vyoo received bi-weekly doses of fresh and interactive content delivered to their mobile phone with a link to refer Vyoo with family and friends. Vyoors who shared the referral link earned points that could be traded to gain VIP invitations to Vyoo's launch party or to claim freebies like Starbucks drinks.
Building a community through social media
We created a thriving community around Vyoo by leveraging Instagram stories, Facebook sponsored posts, micro influencer campaigns and by driving targeted traffic to the app landing page through Quora. We used a #VyooIsTheNewSocial hashtag to share unique weekly networking tips on Instagram. Another successful Instagram hashtag was #SanFranciscoWorld that promoted the hottest San Francisco startups, places and events. A press kit was created to serve as a one-stop resource for journalists and influencers to spread the word about this new social media application and to help this startup create a buzz!