Rebranding: We are Makeen!
To lay a strong foundation for this company’s success, I conducted market research that addressed a communications strategy for the right market and audience.
Visual Identity: We dialed up the brand’s essence and its cool technical appeal. Illustrations were used to communicate with the audience in a visual language. A modern, functional logo and the color blue evoked the feelings of “trust,” “credibility,” and “promise.”
New Website: After identifying the business goals and user journeys, a flexible modular system was presented to Makeen’s team. After a few revisions, we were ready to map out a wireframe. The new WordPress website featured on-brand high-quality visual content, including illustrations and micro-interactions, readable fonts, and a clear visual hierarchy. A chat feature enabled users to get in touch with Makeen’s customer success team. Third-party customer reviews clearly communicated the brand promise of quality and transparency.
Messaging: To reinforce brand trust, we created social proof by sharing client success stories in the form of case studies on Makeen’s blog and social media sites. Instagram hashtag #WhyILoveMakeen featured video testimonials of real clients discussing their positive experiences with Makeen. These stories demonstrated and verified Makeen’s success and allowed third-party testimonials to enhance its credibility by doing the “selling” for them. To humanize a technology brand with a remote team, the hashtag #RemoteLifeAtMakeen was used to share stories of virtual team members from around the world via Facebook, Instagram, and LinkedIn. This campaign connected the brand with audiences personally by sharing stories of Makeen’s culturally diverse team and each member’s commitment to the company’s mission.