Website Revamp: Optimized and Informational
The new WordPress website served as an informational product that offered a delightful and engaging experience to the brand’s audience. We used micro-interactions and animated illustrations to bring Kroma.ai’s brand story to life. The results of a content audit revealed that users searched for different product features, such as “creative assets,'' “data visualization tools,” and other similar keywords. A dedicated landing page was built around every product feature and its variations. Long-tail descriptive keywords were used to drive targeted organic traffic to the pages. Kroma.ai’s blog served as an educational hub for startup founders, side hustlers, and anyone else interested in creating a winning presentation. The blog offered a learning center, free guides, stunning graphics, case studies, and the latest news. An FAQ-style landing page provided answers to the most frequently asked customer questions. Some other features included an online forum where customers could share their feedback and a membership page.