Using an industry leading video monetization platform Unscreen.tv and Shopify integration we created a subscription based business that generated thousands of dollars in recurring revenue for Fitness by Erika. With a unique blend of Hiit cardio video workout sessions, meal plans and recipes and fitness inspired merchandise this brand brought a new voice to the world of online health and fitness. Since Fitness by Erika was an early stage startup, we focused on two main social media platforms to connect with the brand's audience.
Instagram: Since Fitness by Erika was a personal brand, we wanted Instagram to reflect Erika’s fierce personality and her passion for fitness. Posts for the brand included a mixture of workout tips, healthy eating recipes, and humorous gifs. Hashtag contests boosted the client referral program by 10%.
Pinterest: Since food and drink is one of the most popular categories on Instagram, we focused our efforts on organizing our Pinterest boards into different types of meals such as “healthy chocolate desserts” and “flourless bread recipe”. Fitness by Erika’s audience was big on Pinterest, which made it an ideal platform to try out Promoted Ad Pins. With these promoted pins, the brand received up to 40% higher subscription rates than other platforms.