To launch Ariana Grande’s debut perfume, Ari, we were able to leverage Grande’s social media power. We connected product demos at Ulta stores in the Chicagoland area to the digital hype.
Customers in-store were greeted by on-brand marketing including product displays that were inspired by Ariana’s love of vintage and vintage icons like Audrey Hepburn and Marilyn Monroe
During the brand engagements at Ulta Beauty stores fans and customers were encouraged to take pictures and use the #Ari to post on Instagram resulting in increased engagement and sales.
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