Since every aspect of this project was digital, I wanted to ensure that every touchpoint of the experience felt personal and authentic. One of the main goals was to successfully acquire sign-ups for all three days. This goal was achieved by creating a highly engaging virtual experience that these medical professionals found worthy enough to include in their busy lives.
Responsive Webinar Registration Page
A responsive search engine-optimized WordPress webinar page was developed to organically drive attendees to register for the event. Mailchimp web-collect forms were integrated with the landing page to collect attendee data. We knew our attendees were busy physicians with limited availability, so we gave them multiple options for registration. We also provided options for receiving communications and event reminders via SMS, email, or both.
Acutus Medical’s email guest list was imported from the Salesforce CRM to Mailchimp to send the first Save the Date campaign. This email was sent a week before the virtual summit and generated 75% of the event signups. To keep the event in the forefront of the registrants’ minds, I used a SimpleTexting integration with Mailchimp to send automated text message reminders to registered users. Registered attendees received event reminders one week, three days, 24 hours, and 15 minutes before the event. We used the #SavetheDate hashtag to promote the event on Facebook and Instagram and encouraged those who had signed up to share this hashtag with their peers.
Zoom Webinar Setup
We used Zapier to integrate Zoom with Mailchimp, which automated the webinar workflow. Zoom Webinar offered an interactive video and web conferencing platform and enabled attendees to seamlessly communicate and use polls to share opinions. We broadcasted the EP 3.0 Virtual Summit to Facebook Live and YouTube, which created quite a buzz!