USA Vascular Center Engages With Elderly Patients By Expanding into Social Media Marketing
USA Vascular Center is a nationwide network of medical centers offering minimally invasive treatment of Peripheral Artery Disease (PAD). The target audience for this healthcare brand is elderly patients in their 50s to 70s. This new healthcare brand aspired to engage an elderly target audience through digital and social channels. To deliver a successful online experience for elderly patients, a highly engaging, interactive, audio-visual and connected patient experience was created on web, mobile, and social media platforms to engage seniors searching for healthcare information. Results include a 600% increase in audience growth with a 400% increase in marketing contribution to ROI.
What They Say
Jessica Henry, Sr Marketing Manager USA Vascular Centers
Zara is a dedicated, motivated and successful marketer. She consistently brings fresh ideas to the table and is well informed on all of the latest digital marketing and social media trends. I have seen Zara put in late and weekend hours to get projects done promptly.