Empowering women through awareness, 5M women reached across the country , a 750% increase in marketing contribution to ROI
Bright edge data cube was a key component of keyword research and content gap opportunity analysis. User behavior research and search intent analysis through Google’s webmaster tools helped update highly-optimized copy on the new responsive website. The new landing page design improved page load time by 75%. Social listening tools increased social engagement by 55%. Social media marketing and blog content positioned USA Fibroid Centers as an opinion leader that provided a community-based digital platform for women to share their fibroid treatment success stories.
Personalized content designed for women: Since the target audience for this brand was women aged 25 to40 age, the Ladybird beetle was chosen as the brand symbol since it represents fertility and femininity. The brand colors were purple and blue as purple is the color of motherhood and blue is the color of life, health, and hope.
An interactive & highly ranked website: A highly interactive website with a “Fibroid Symptom Checker” tool, shareable content, and images of strong and happy women increased brand engagement. On-page and off-page search engine optimization strategies ranked this website on the 1st page of Google for non-branded keywords.
The White Dress project: USA Fibroid Centers partnered with a nonprofit, fibroid awareness organization, The White Dress Project, and conducted a series of “freedom from fibroids,” cause-based fashion shows with local female designers to increase audience engagement and site authority by getting links from authoritative sites.
Let’s Fight Fibroids Together! This multi-channel content initiative gave fibroid patients a sense of empowerment and elevated their hopes to improve their quality of life. Several A-list celebrities with a history of painful fibroids promoted this campaign through speaking engagements, social media, blogs, and major media outlets.
Organic Traffic: 75K-90K, CTR: 19%
Returning Visitors to the Site: 35%
Mobile Traffic: 45%
Booked Appointments: 40K
Channel: Social Media
Facebook: 25K, Instagram: 15K, Twitter: 5K, Youtube: 30K, Pinterest:10K, Blog Subscribers: 200K, Total Shares: 1.5K, Website Traffic: 35K
Booked Appointments: 10K
Channel: Community Outreach
Audience Engagement: 62K , Retention: 25%
Booked Appointments: 25K
Overall Marketing Contribution to ROI= 750%